Salesloft Brand guidelines · 2026Contact

How the brand
behaves.

The living reference for the Salesloft brand: identity, voice, and motion in one place, always current. Built in the same medium it governs, so everything here works exactly the way it works in the wild.

Scroll · 12 chapters ↓
01

Foundations.

Human at the center
02

Logo.

Signal at the center
03

Color.

Ink, warmth, one signal
04

Typography.

Two typefaces, one voice
05

Grid & layout.

An ordinary grid, on purpose
06

Iconography.

Utility, not personality
07

Buttons & CTAs.

One green rules
08

Motion.

Move with conviction
09

Photography.

Golden hour confidence
10

Illustration & patterns.

Data, drawn
11

Voice & tone.

Kind, candid authority
12

Applications.

coming soon
13

Resources.

coming soon
Salesloft brand guidelines Salesloft Internal · vendors & partners